Our Story
Built for a mum. Used by any mum.
Mums are some of the busiest people on the planet.
Between school runs, meal prep, laundry, appointments, homework, tantrums, and keeping everyone alive — there is simply no time left to sit down and budget properly. It's not that mums don't care about money. It's that every spare minute is already spoken for.
Most budgeting tools make this worse, not better. They demand bank linking, transaction categorisation, spreadsheet management, and regular sit-down sessions. For a mum with two toddlers pulling at her legs, that's not a solution — it's another task on an already impossible list.
The result?
Savings goals stay as wishes, overspending goes unnoticed, and the idea of growing money through investing feels completely out of reach.
One number. Every morning. 30 seconds.
MomSave gives mums one number each morning — how much they can spend today and still hit their savings goal. The entire experience is designed around a 30-second daily check-in, not a 30-minute budgeting session.
Free features
- Smart daily spend limit calculated from income, expenses, and savings target
- Savings goal tracking (holidays, emergency funds, kids' activities)
- Personalised, practical saving tips
- Investment basics — explore how savings could grow over time, helping mums take their first steps from saving to investing
- Daily budget check-in with streak tracking
Premium
PRO- Mumwise AI — A personal savings coach that understands the user's full financial context
- Smart Budget Adjustment — Log actual daily spending and get an automatically recalculated budget for tomorrow
- Daily Nudges — Gentle morning and evening reminders to stay on track
The cost-of-living crisis changed everything.
The cost-of-living increase has made household budgeting more urgent than ever. Mums are actively searching for ways to save — but the tools available don't respect their time or speak their language.
MomSave meets them where they are: overwhelmed, motivated, and ready for something that actually works in 30 seconds a day. Beyond just saving, MomSave introduces mums to the basics of investing — bridging the gap between putting money aside and making it grow.